Five Ways to Rethink What a PR Firm Can Do for You
“The Times They Are a Changin” is a good theme song to represent the past two decades in the public relations industry. The digital age presented a new set of tools, which led to a shift in approach...
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Newcastle Primed to Win (Again) with Genius Pre-Game Spoofs
Here we are in late January, about to enter into the most cutthroat competition of the year – Super Bowl advertising. I think Newcastle was a clear winner last year. Remember this spoof featuring the...
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Five Lessons from the Hillary Clinton Email Scandal
When it comes to cyber security, our antennas are up. News stories about security breaches (e.g. the Target credit card database hack) have created more awareness among the American public, and spurred...
View ArticleEight First Impressions that Worked
Sometimes, a first impression is the only thing that sets us apart from the competition. As a strategic communications firm, we’re always thinking about how we can make strong and lasting first...
View ArticleLessons and Trends Presented at Food for Tomorrow
I was lucky enough to attend The New York Times Food for Tomorrow conference to publicly launch Seed 2 Growth Ventures, a multi-stage venture fund investing in transformative food and agriculture...
View ArticleThree Things Marketers Can Learn from Betabrand
“A crowd-sourced fashion brand? No way.” That’s what I thought when I learned about the launch of Betabrand, a San Francisco-based, online community that designs, manufactures, and releases new...
View ArticleThe Future of PR: Key Insights from Paul Holmes
Paul Holmes of The Holmes Report recently commented in an interview on the future of PR. When asked what the future looks like, he said it will “not look anything like the past.” That’s because, in his...
View ArticleReal Talk: How People Actually Feel About Brands
Last week the Denver Ad Club hosted Colorado Ad Day, which was attended by industry leaders at various firms in Denver and Boulder. One speaker, Ethan Decker, VP of Insight and Strategy at Integer...
View ArticleFood and Beverage Innovation – Three Keys to Success
Even seemingly perfect go-to-market strategies don’t always produce successful products. Data and focus groups are essential, but they aren’t everything. And today, when more and more people are...
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Our Predictions for 2017
It’s the data daze. The all-consuming focus on consumer data will continue to shift the way businesses operate and will drive user experience innovation. Your trip to Sephora will play out in a number...
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